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Tag: Marketing

On the Writing of Books

On the Writing of Books

I believed for a long time that the writing of books was a serious and severe sort of thing. It took me a long time to realise that publishing books was no different than publishing to the internet—we do our best, but in the end it is imperfect, and a mere step on the journey; a human manifestation of knowledge. We do not live in an age where we can spend our lifetime on a piece of art, such as…

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A Warning Against Modern Marketing Techniques

A Warning Against Modern Marketing Techniques

Marketing advice can be good, especially when you’re trying to get your business off the ground. It can give you an extra edge against those ‘commoners’ who don’t really know what they’re doing, but do it anyway (as most of us do, and this is perfectly OK). But marketing is not the ‘be-all and end-all’. It is advice others offer to give; advice they have found practical, or makes things easier, or what they think will work (or for whatever…

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